How many race cycles do you know that have the looks, the story and the experience?
Our agency BowlingBrands came up with the idea to create a brochure with life-sized photos. We wanted to give people contemplating a purchase the chance to almost smell and feel the bicycles, without having to come to the Jaegher workshop in Flanders, Belgium. The booklet has an unfolded size of 1 meter by 70 centimetres and won gold in the category Best Brochure at Eurobest.
Les Tableaux Hors Catégorie STAGE 12 : AIR SUPPORT
In order to pay a fitting tribute to the Tour de France and its riders on its 100th anniversary, we visualized 21 insights into cycling and the Tour. 21 stages in 21 days in 21 tableaux. (TDF 2013). Watch all 21 films. (TDF 2013). Watch all 21 films.
Steal, potatoes and farts.
That’s it. Just steel, potatoes and farts.
novum — design magazine
we present Jaegher “An exclusive bicycle brand that also stands out for its exciting corporate design.” — Novum
– Kristof Allegaert is one of the most qualified, and respected, riders currently competing in ultra-distance cycling events.
– Belg verbruikte 20.000 calorieën per dag om deze heroïsche koers te winnen
– Kristof Allegaert op koers voor winst Transcontinental